Catégorie : Marketing et communication

Marketing et communication
African startups gain international attention at world’s largest mobile industry exhibition: 4FYN

Visibility, networking, partnerships and investment are the fuel that can drive startups forward to business success. This year’s in-person 4YFN (4 Years From Now) tech event at the Mobile World Congress in Barcelona, Spain provided #FastTrackTech´s startups with exactly that.

“It’s a big event, and we had around 150 people drop by in a three-day period,” commented Taha Jiwaji, CEO of Beem. Based in Tanzania, Beem is a cloud communications provider that enables businesses to interact and transact with customers via SMS, USSD, Airtime, Mobile Payments and Chatbots.

Jiwaji was one of 13 entrepreneurs from Mali, Ethiopia, Rwanda, Côte d’Ivoire, Benin, Tanzania and Senegal to physically attend the 4YFN event through the support of the #FastTtrackTech project.

“For our business, it’s important to get international exposure which will help us drive usage and uptake on our platform. We got that exposure. We met a number of potential new customers and partners as well as existing customers,” added Jiwaji.

4YFN is a startup business platform that enables startups, investors and large corporations to connect and launch new business ventures together. The annual exhibition is part of the Mobile World Congress, the largest trade fair for mobile phone industry, organized by the GSM Association. GSMA represents mobile network operators worldwide. The entrepreneurs representing African tech exhibited at a #FastTrackTech-sponsored pavilion.

A Burst of Fresh Air

It was the first physical participation of #FastTrackTech-supported entrepreneurs in an international event sponsored by ITC since COVID19 broke out.

“It was like a burst of fresh air” after so many virtual meetings, said Malick Diouf, CEO of LAfricaMobile. “This is the main event of our industry, so in terms of visibility and partnerships being there was very important.”

“We have followed up with various people to see how we can work together. Even some who were not there but saw us at the event on social media  have reached out to us. We got people’s attention,” Diouf said.

LAfricaMobile is a multichannel communication platform designed mainly for businesses who want to engage customers in Africa, including in local languages. It is headquartered in Senegal and operates in France, Benin, Niger, Mali and Guinea.

“We want the world to know there are various actors in this industry in Africa, that we are here and interested in doing great things,” Diouf said. “4YFN boosted our opportunities to partner with businesses around the world, particularly those coming from emerging markets, and find investors interested in our work and our markets.”

Looking Ahead

The #FastTrackTech booth attracted several VIP visitors including Mats Granryd, Director General of GSMA, Paula Ingabire, Rwandan Minister of ICT and Innovation, and Abdoul Ly, Director General of Senegal’s ARTP, the state telecommunications and postal regulatory agency.

“The fact that the GSMA director general came and talked to us in our booth was something really great for us,” said Diouf. “And we were proud that the head of ARTP visited us, as well as investors we had been speaking to.”

Both Jiwaji and Diouf, as well as two other #FastTrackTech startups, pitched in the Discovery Area.

Beem recently underwent a successful rebranding in January 2021, to cater to a wider Pan-African enterprise audience. 4YFN gave Jiwaji an opportunity to talk in person to other players in the industry and gauge the best way forward.

The Keys to Success

“From our conversations we could get a sense of where things are going and what is happening in the market,” Jiwaji said, who met startups from Pakistan, Nigeria and Spain. “We were comparing notes on what we have in common: everyone struggles with finding product-market fit, and then growing, and adding team members.”

For startups there are many steps to becoming a market leader, and events like 4YFN can show potential investors that participating companies are on the right path and ready to scale up.

“Many of those at this 4YFN didn’t know the kind of solution we at LAfricaMobile can provide, so the event gave them a chance to look at us in more detail and some of them recommended us to others. What we see now are new business leads from those looking to communicate with African customers,” said Diouf.

Diouf’s advice to other African startups beginning that journey is to always be pragmatic: listen to the market and customers and give them something they can use. “If it works, scale fast, as the world moves fast,” he said.


Financed by Canada, Finland, Germany, Ireland, Norway, Sweden and the Netherlands Trust Fund IV, the #FastTrackTech project is committed to supporting digital entrepreneurs who aspire to international growth in Benin, Côte d’Ivoire, Ethiopia, Mali, Rwanda, Tanzania and Zambia.

Source :’s-largest-mobile-industry-exhibition-4FYN/

Marketing et communication
L𝐚 𝐅𝐢𝐧𝐭𝐞𝐜𝐡 𝐭𝐢𝐫𝐞 𝐥𝐞 𝐦𝐞𝐢𝐥𝐥𝐞𝐮𝐫 𝐩𝐚𝐫𝐭𝐢 𝐝𝐮 𝐒𝐌𝐒

𝐂𝐨𝐦𝐦𝐞𝐧𝐭 𝐥𝐚 𝐅𝐢𝐧𝐭𝐞𝐜𝐡 𝐭𝐢𝐫𝐞 𝐥𝐞 𝐦𝐞𝐢𝐥𝐥𝐞𝐮𝐫 𝐩𝐚𝐫𝐭𝐢 𝐝𝐮 𝐒𝐌𝐒 ?

𝟖𝟑 % 𝐝𝐞𝐬 𝐒𝐌𝐒 𝐬𝐨𝐧𝐭 𝐨𝐮𝐯𝐞𝐫𝐭𝐬 𝐝𝐚𝐧𝐬 𝐥𝐞𝐬 𝟗𝟎 𝐬𝐞𝐜𝐨𝐧𝐝𝐞𝐬, 𝟗𝟎% 𝐝𝐞𝐬 𝐒𝐌𝐒 𝐬𝐨𝐧𝐭 𝐥𝐮𝐬 𝐝𝐚𝐧𝐬 𝐥𝐞𝐬 𝟑 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐞𝐭 𝟗𝟖% 𝐬𝐨𝐧𝐭 𝐥𝐮𝐬 𝐝𝐚𝐧𝐬 𝐥𝐞𝐬 𝟏𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬.

Cela fait du SMS la méthode de communication la plus efficace pour l’industrie, car le message doit sûrement être livré et lu. Avec des préoccupations modernes telles que la confidentialité  et la  cybersécurité  faisant  partie  de la   conversation quotidienne, les SMS semblent être un moyen infaillible dans les FinTech.

Les utilisateurs qui interagissent avec ces messages texte sont plus impliqués.

Lorsqu’il s’agit d’institutions financières, la transparence est au cœur de chaque transaction. En mettant  à  jour  et  en alertant leurs clients, les banques et autres institutions utilisant les FinTech garantissent la sécurité et la confidentialité   des informations des clients. De plus, le SMS est un facilitateur majeur pour la rapidité et la performance des acteurs.     Et c’est un facteur crucial lorsqu’il s’agit d’accéder aux informations, aux mises à jour.

Voici quelques cas d’utilisation de  SMS pouvant être appliqués aux entreprises FinTech :

* Authentification 2FA Couramment utilisé dans la banque de détail, l’authentification 2FA contribue à renforcer la sécurité des comptes  et  de  leurs  propriétaires  en  envoyant  des  mots  de passe ou des codes SMS qui facilitent les transactions financières de base.

* Rappels Pour de  nombreux  détenteurs  de cartes de crédit ou qui préfèrent les paiements en ligne aux paiements physiques, les rappels peuvent être très utiles pour maintenir la santé financière. Et cela rend la FinTech plus efficace.

* Alertes SMS Recevoir des informations en temps réel sur les mouvements de votre compte (comme les retraits/dépôts) aide à prévenir la fraude dans des cas comme le vol de cartes bancaires ou simplement comme méthode de gestion financière.

(Découvrez nos solutions : #SMS #USSD #VOCAL #AIRTIME

Marketing et communication
LAfricaMobile fait peau neuve !

Nous avons le plaisir de vous présenter notre nouveau logo et notre nouvelle charte graphique à l’aube de ce 2e semestre 2021.
Sans tirer un trait sur le passé, cette nouvelle identité visuelle LAM est un meilleur reflet de nos missions:
– Aider toutes les entreprises du continent à créer un lien fort avec leurs propres clients pour développer leurs activités.
– Favoriser l’inclusion socio-économique, en proposant des solutions permettant de contourner l’analphabétisation et le faible taux de connexion à internet des populations.

Elle est également le symbole de l’impulsion que nous souhaitons donner à l’entreprise, pour vous et avec vous: Accessibilité, professionnalisme et agilité sont les valeurs qui nous permettront d’avancer ensemble vers le développement économique du continent.

LAfricaMobile est la 1ère plateforme de communication multi-opérateurs et multicanale en Afrique. Nous proposons aux entreprises et organisations présentes sur le continent africain des solutions Business et Management leur permettant de créer et maintenir le lien avec leurs clients ou utilisateurs.
  • LAfricaMobile
    Siège social: Immeuble CFI ,
    11 Rue VINCENS X, Avenue Faidherbe, Dakar

  • (+221) 33 842 58 55